UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

How to Track ROI on LinkedIn AdsCalculating ROI on LinkedIn Ads is a crucial step in optimizing marketing efforts and maximizing campaign performance. Tracking conversion rates and other key metrics enables data-driven adjustments to increase ROI and campaign effectiveness.

AI & Automation in Efficiency AdvertisingAI advertising and marketing is using advanced formulas to assist online marketers enhance processes and improve target market understandings. Through ML and NLP, AI automates jobs like information analysis, content generation, client service, and competitor surveillance.